The parade has been open for 3 months with continuous improvement and hearts filled and memories made. To let your heart shine, we’re taking a deeper dive into the elements of the parade.
The Light of the Heart becomes the dazzling new icon for Lotte World. A magical device powered up by Happiness and Love, which no party is complete without. It creates an interesting and unique look during the day before lighting up to become the centerpiece of the parade.
Rodette introduces the parade to the audience and acts as a wise mentor to Lotty and Lorry, showing them that the people you love are the most important part of any memory. Rodette is a flying dirigible with lights, created by Air Stage, and is maneuvered nightly to match the dialogue and tell a convincing story while connecting with the audience.
The most important part of any show is our connection to the audience, which is what makes live theater and themed entertainment so special. The interactive dance is taught by the skaters before the show, allowing audience members to feel a part of the show. Children can participate in the parade itself with a makeover and themed costume, becoming royalty in Beauty of the Heart. Soon audience members will be able to purchase interactive Lotte Headbands that light up according to music and story beats, leaving a lasting impression.
As part of the effort to create a spectacular show, the parade features specialty performers such as a lollipop hoop dancer doing dazzling spins and stilt walkers waving to the audience from high above. The parade also features roller skaters zipping in and out of sections and teaching the audience the interactive dance.
The costumes bring each section to life by diving into the region highlighted and the special effects only available there, as seen above with the fire effects and underwater iridescence. Costume Designer, Mirena Rada, pulled eye catching and evocative imagery perfect for a night parade.
Utopia is so excited to announce that we have been selected to join the team producing the events for the city of West Hollywood. We can’t wait to see what we can accomplish together.
Check out some of our past events!
The Doheny Surf Festival was a massive two day celebration of authentic surf culture attracting over 13,000 people, inspiring environmental awareness and raising money to protect local state parks and beaches in Southern California.
Utopia Worldwide partnered with Beverly Hills Conference & Visitors Bureau to help produce two live painting exhibits with the talented artist Alexa Meade as part of their Beverly Hills’ BOLD Summer Nights events. Each interactive exhibit brought paintings to life by directly painting onto models creating a 2D to 3D illusion inspired by Alexa’s intrigue of shadows and the human body. Visitors were invited to step into her paintings and interact with the installations by donning hand-painted attire and accessories.
Utopia partnered with the Downtown Burbank Partnership to produce the fourth annual Car Classic. The event brings in over 17,000 visitors and generates over 20,000 hits a week on social media. Due to its popularity, the Car Classic has become an annual event with each year generating more buzz than the last.
In recognition of Lotte World Adventure’s 35 year anniversary, we are thrilled to announce the opening of of our new night parade, World Of Light! Utopia assembled a stellar team to create this spectacular parade featuring 70 dancers, 11 new floats, an original score, fireworks, and a story that will make your heart alight. Our Utopia Team is proud to present this spectacular show!
After a successful debut, the immersive and interactive projection mapping show “Unwrap the Magic” will return for the 2023 Holiday season. Last year’s amazing display created a 10 story tall magical present “unwrapping” to reveal the wonders of Winter, Christmas, Hanukah, and iconic sights of the city of Beverly Hills. An interactive kiosk allowed the audience to choose what to display on the tower in between shows with everything from Snowmen to Koi and Turtles. This year, an all new show with all new interactive shorts has been created for this new production of Unwrap the Magic. Come see this year’s show at City Hall, open now until January 1st!
See Last Year’s Show Here:
Hailey Buck has been promoted from Production Coordinator to Production Manager. Hailey started her time at Utopia working on SeaWorld’s Howl’O’Scream and Christmas Celebration. Since then she has headed the Beverly Hills Projections on City Hall, worked on the Southern California Association of Government’s Regional Conference, and collaborated on various other projects, like Unwrap the Magic and Glowing Gardens. She also works in the office to secure new projects, and market the company online (Like this post – HI!). Hailey has loved working for this company and is very excited for the projects we are working on now!
Happy Holidays! Utopia Worldwide has teamed with Beverly Hills and New Media to bring a fantastic new holiday show to light.
An international team was created to turn City Hall into a magical gift for the city. A 3D projection mapping show displays the spectacle of the holidays and Beverly Hills itself. It features Beverly Hills iconography combined with holiday scenes that will put you in the mood to celebrate.
Interactive!
To add more fun, between each show you can interact with the kiosks to choose what is projected on the building. Do you like Snowmen? Teddy Bears? The iconic Beverly Hills Turtles? The choice is yours to decorate City Hall!
Here is Beverly Hills Mayor Bosse to introduce it along with the other stunning holiday attractions!
Costume Highlight for Halloween
This Halloween we are looking back at some incredible costumes over the years. Enjoy your costumes and ours, and Happy Halloween!
Norberto Urrea has been promoted to Director of Production. He has worked for many successful projects including Beverly Hills’ Holiday Decor, SeaWorld’s Howl-O-Scream, and Southern California Association of Governments’ Conference.
Currently, he is Co-Producing Beverly Hills’ 2022 Holiday Decór, which includes the return of the Glowing Reeds show along with some exciting new surprises this year.
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Congratulations Southern California Association of Governments on the successful return of the annual regional conference. The team produced sessions tackling our toughest issues like efficient public transportation and affordable housing, along with a student showcase, encouraging the political minds of tomorrow. |
It’s the final weekend of SeaWorld San Diego’s Inaugural Scare!! By day this theme park is a family-friendly destination and by night it is a sinister playground for creepy clowns, bloodthirsty sirens, savage slaughterers, and more. Experience the haunt before it’s too late!
Enjoy 3 haunted mazes, 4 roaming haunts, 6 scare zones, live shows, and spooky concoctions, IF YOU DARE!
Norberto Urrea was promoted from Project Coordinator to Production Manager.
Currently, he is Co-Producing Howl-O-Scream in SeaWorld & Beverly Hills’ Holiday Decór with Executive Producer, Norman Kahn. Norberto has proven invaluable to our efforts. We look forward to the exciting events ahead!
Utopia Worldwide has proudly collaborated with municipalities to celebrate their unique communities. Through almost two decades of experience, we understand all the components to serving cities and governments.
Season’s greetings to you and yours! |
With help from Utopia, Beverly Hills attracts nighttime foot traffic with lights and music all year round. |
